05.10.11

Let's mien it: Nerds are cool right now. All the glossy magazines are saying it, so it must be veracious. Thick eyeglasses adorn the hot bodies of billboard advertisements, knitwear sales are through the roof and a legion of engineers, technicians and analysts are getting more dates than ever (accepted that more might mean anything greater than none).

Today's nerds are not only growing in platoon, they are louder, stronger, and more politically involved. They even have their own clerical leader in the most powerful man in the country (Mark Zuckerberg). Those envision new phones and app and gadgets that we love so much? Made, designed, sold and advertised by nerds. If things support on like this, the geek shall not just fall the Earth, he will do so with the single press of a smartphone touchpad.

So if nerds are flexing their muscles (no offense intended) in every field of modern society, where do they fit into the sports world? While novel athletics have become ever-more technical, it is still very much the bastion of the jock.

Source: Yahoo! Sports (blog)

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