23.09.11

For two weeks in a row now, I’ve consumed my Thursday laid up in bed, sick as a dog. And for the second week in a row, Friday has seemed to be the therapy. Maybe it’s the cool Autumn air and the anticipation of a Friday continually football matchup. Or possibly it’s the choking down of Theraflu and orange pith, who knows? But whatever it is, Friday has put me back on my feet.

For those of you who didn’t have knowledge of, on top of being the sports editor here at Marshfield, I also hold the same documentation of ownership for the South County Mail, covering Logan-Rogersville.

I intentionally attended the Wildcats matchup last week with Springfield Inclusive so that I could have more insight into this week’s game against the Jays. The Wildcats certainly gave me my rolling in it’s worth, pulling out that last-second win.

Tonight is prevailing to be a fun game. When the two met last year, the Wildcats walked away having survived a 6-0 win. And when it comes to cross-county rivalries like tonight, you can euphonious much throw out records. You can clear your mind of comparing how the Jays and the Wildcats have handled comparable opponents. None of that matters.

Source: Marshfield Mail

06.10.11

If you’re watching networks like CNN, E!, USA or even The Endure Channel, you might see the work of someone local, but you’ll have to pay heed; it’s only 30 seconds long.

Stephanie Isaman, a Hornell inherited now working in the marketing department for Walmart headquarters in Bentonville, Ark., worked on a contest that will run for three weeks. The two TV commercials and three radio commercials are part of her haleness and wellness campaign to encourage customers to merchandise up early on both medicines and preventative disinfectants.

Her business was much more than brainstorming the dialog in the commercials. It must also connect to what customers see when they commence any Walmart store.

“I drive the whole plan. The marketing push matches up with in-store merchandising and the goal is to get customers back,” Isaman said.

This has been the first goodly campaign since her start at headquarters in April. “It’s gratifyingly to finally see the result,” she said, signally since she now understands the “depth and hard effort that goes behind a 30-second ad.”

Source: Hornell Evening Tribune

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