06.10.11
PEMBROKE Preserve, Fla. -- Getting a super white smile has become an obsession for a growing tons of patients dentists refer to as "bleachaholics."
The teeth whitening trend has spawned a $1.4 billion industry.
Over-the-token teeth whiteners like Crest White Strips give people an affordable alternative to achieve a whiter smile.
But even Crest admits there is no undertake consumers will follow the directions.
Kahlila Alexander, a spokesperson for Procter and Speculate, said while Crest White Strips are a "safe product" however, the company can not "steer how consumers use them."
Dr. Jonathon Shainhouse, a cosmetic dentist, said some patients honest do not know when enough is enough.
"When you reach that point when your teeth aren't prospering to benefit anymore," Shainhouse said.
Procter and Game concedes common side effects with teeth whiteners comprehend tooth sensitivity and gum irritation but the company said the vexation "is temporary."
Source: Local 10